President Bola Tinubu, on Tuesday, received Denmark’s richest man and Chief Executive Officer of Bestseller, Anders Povlsen, at the State House in Abuja.

The visit was disclosed by the Special Adviser to the President on Information and Strategy, Bayo Onanuga, in a post accompanied by photographs on his official X (formerly Twitter) account.

According to Onanuga, Povlsen, who also serves as Chairman of the Bestseller Foundation, was accompanied by the Danish Ambassador to Nigeria, Jens Hansen, and other senior government officials.

Also in attendance at the meeting were the Chief of Staff to the President, Femi Gbajabiamila, and the Minister of Communications, Innovation, and Digital Economy, Dr. Bosun Tijani.

Onanuga wrote, “Denmark’s richest man, Mr. Anders Holch Povlsen of BESTSELLER & BESTSELLER FOUNDATION, visited President Bola Tinubu at the State House, Abuja, Tuesday, October 28, 2025.”

The meeting is believed to be part of ongoing efforts by the Tinubu administration to attract foreign investment and strengthen economic ties between Nigeria and Denmark.

PUNCH Online reports that Tinubu’s over 30 foreign trips had already generated proposed investment commitments worth $50.8 billion, as disclosed by the Minister of Industry, Trade and Investment, Jumoke Oduwole.

The minister, citing reports that the Nigerian economy needs about $50bn to be steady in terms of foreign exchange, said the president has already generated much more investment through his official visits to foreign countries.

She also stated that the country has expanded trade and investment discussions with five key global economies—Brazil, India, France, and the United Arab Emirates—to boost economic growth and create wealth for its citizens.

Oduwole had said, “As of December, Mr President’s over 30 international trips have generated $50.8bn in announcements. That is huge for our country. The ministry’s work comes in tracking those announcements and making sure that they come to fruition.

“For example, about two weeks ago, the Brazilian trip on the sidelines of G20, where the largest meat exporters in the world, meat producers in the world, announced that they would invest $2.5bn in Nigeria.

“That’s the sort of work that the ministry does to make sure that if there’s an announcement of an investment or a trade relationship, that we make it happen.” (The PUNCH)