Location, transport links, amenities, interiors – these are just some of the many things property hunters must consider when they’re trying to find their next home. While compromise is often inevitable, sometimes a gem comes along that ticks all the boxes.

Those on the look out for a stunning apartment in one of London’s most desirable boroughs with access to amazing views across the capital are in luck: 100 Kensington is a new residential development that has plenty to offer, and now’s the chance to become one of the first to see it.

Stylish studio and 1, 2 and 3-bedroom apartments available

Designed as a ‘vertical village’, 100 Kensington will be made up of seven striking buildings around a central podium garden. The development is set to launch later this year, with 276 private apartments available to purchase, including studio and one, two and three-bedroom apartments and penthouses with private roof terraces.

As well as a 29-storey landmark tower, there will be three mansion buildings and top-of-the-range facilities – think swimming pool, health club and more. The concept offers residents the benefits of city living with the privacy and enhanced security of the lobby being on the podium level.

Just a short walk to the gorgeous green spaces of Holland Park and Hyde Park and less than 10 minutes on foot to West Kensington and Earl’s Court Tube stations, 100 Kensington combines easy access to the heart of the capital with proximity to some of its most serene outdoor areas.

The convenience doesn’t stop there: the development is not far from the great shopping on High Street Kensington, as well as large supermarkets and – on the eastern end of Cromwell Road – the iconic galleries and museums of South Kensington.

100 Kensington’s stunning interior design

Inside, you’ll find inspiration from the iconic area of Kensington. Award winning architectural and interiors practice Conran and Partners has designed the layouts and specs, as well as ensuring exceptional quality and attention to detail – all done with owner-occupiers in mind.

In the living area, expect coffered ceilings and feature lighting that establishes an airy feel to the space. The majority of apartments have dual aspect reception rooms with full-height windows that open onto Juliet or step-out balconies, and properties on the upper floors are privy to spectacular far-reaching views over Kensington and the London skyline.

Open plan kitchens inspired by the Shaker style will be fully fitted with state-of-the-art appliances and bespoke fittings. What’s more, apartments will boast comfort cooling, and chamfered windows will help with natural solar shading during warm weather. Consider all your needs for modern city living catered to.

Rooftop gardens and outdoor green spaces at 100 Kensington

The outdoor spaces have been created with similar meticulousness. Coming in at 173m long and 18m wide, the podium garden will combine flower-lined seasonal gardens and ornamental planting and trees with lawns great for exercising, pedestrian walkways, and a sculpture by artist David Harber.

There’ll also be a bookable single glass-walled pavilion building that will host events and cinema screenings. What’s more, the mansion buildings’ rooftop gardens have terraces, planting and sheltered gazebos.

Not only is 100 Kensington located in London’s most picturesque borough, its 1.7-hectare site on Cromwell Road also has a fascinating history. As the road name suggests, this location was originally part of the hunting grounds of the Kensington estate of Lord Protector Oliver Cromwell and his son Richard, and the land was part of Prince Albert’s ‘Albertopolis’ plan for a Victorian science park in the 1850s.

Since 1990, however, it’s been the home of a multi-storey car park, so the arrival of a vibrant new residential quarter is great for those on the hunt for premium central London property.

Construction of the development began in 2020, and is set to officially launch later this year, with the first occupations planned for the third quarter of 2026, prices from £895,000.

If you want to be one of the first to see and potentially buy one of this exciting new development’s properties, register your interest now – you’ll get early access ahead of the official launch later this year. (The Standard)