Ricardo Godoi, who garnered an online following for posting social media content about luxury cars, died on Jan. 20 at age 45 after going under general anesthesia to get a full back tattoo, according to the owner of the tattoo studio overseeing the procedure.

“What happened was that, at the beginning of the sedation and intubation, he went into cardiac arrest,” the studio owner, who described Godoi as a “great friend,” told the Daily Mail in an interview published Jan. 22. “That occurred before they even started tattooing him. He was quickly checked and a cardiologist was called in to try to revive him, unfortunately without success.”

Godoi passed away at 12 p.m. local time, according to a tribute post shared on his official Instagram page.

“Today we say goodbye to Ricardo Godoi,” the caption of the Jan. 20 post read via Portuguese translation, “an incredible person who left his mark on the hearts of all who had the privilege of knowing him.”

The message went on to highlight how Godoi – whose social media bio indicated he was married at the time of his death – will be remembered by those who knew him best.

“His joy, generosity and light will continue to be present in our memories and in every story he helped to build,” the message continued. “May he rest in peace. Our condolences to his family and friends.” (Yahoo!)

• Ricardo Godoi, social media influencer who died from surgical complications