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Dare Aliu, famously called TDA who is the visionary founder and Group Managing Director of TDA Group Africa has unveiled his long-anticipated book titled ?Everything Will Be All Right: The TDA Story?.
The unveiling event which was held Saturday, October 27, 2024, at the Civic Center, Victoria Island Lagos brought together eminent Nigerians, members of the diplomatic corps, and corporate executives.
The event also witnessed the formal unveiling of a charitable initiative, the TDA Widows Empowerment Foundation with an initial 10-million-naira cash donation aimed at addressing issues affecting widows and a commitment of a minimum of 10 million naira yearly to support the foundation?s activities.
?Everything Will be All Right? is a book that chronicles the inspiring journey of the life of the author, Dare Aliu from childhood, highlights the TDA Group?s rise to prominence, and highlighting the twists and turns on his part to find his way through life serves as a testament to Dare?s business acumen, perseverance, and passion for redefining customer service across various sectors of the Nigerian economy.
Speaking on the inspiration for the book, Dare said: ?The book is a letter from 16 years old Dare to a gentleman by the name Bosun, a boy I met about 18 months ago. I met him during our school tour where we go to speak to under-privileged students and encourage them so that they don?t think that life will always be the way it is now?
?Born in the street of Obalende, lost my dad at age 2, my story and your story have too many points where they meet, and that?s why I have written this book?.
Written with a blend of personal stories and professional insights, ?Everything Will Be All Right? provides a window into the challenges and triumphs of building a business while maintaining a focus on operational excellence and innovation drawing from personal life inspirations.
During the book unveiling event, Dare also took the opportunity to announce the launch of the Widows? Empowerment Foundation, a new charitable project aimed at providing financial support, vocational training, and empowerment opportunities for widows across Nigeria. This foundation, inspired by his philanthropic drive, further emphasizes his commitment to giving back to society and supporting the underprivileged.
Speaking at the launch event, Aliu Dare expressed his gratitude for the milestones TDA Group Africa has achieved over the years while highlighting the main purpose behind the book. ?This book is not just a reflection of our journey at TDA Group Africa, but also a message of hope and resilience.
?No matter the challenges, I believe that everything will be all right with the right mindset and strategy. Today, as we celebrate my birthday, I am proud to share this story with the world and launch a foundation that will make a meaningful impact on the lives of widows in our communities.?
The event drew notable business executives, philanthropists, and dignitaries from across the country, all gathered to witness the triple celebration of birthday, launch of charity that is dedicated to empowering widows and the unveiling of his book.
About the Book
?Everything Will Be All Right? is Dare?s first book and an autobiography. The book captures his struggles, his demonstration of his strengths his superpowers, and what followed as his successes. But even more, readers are promised an opportunity to learn about extending grace to people and oneself. The possibility of overcoming doubts, and limitations, and discovering hidden opportunities are the main thrust of the 400 pages plus book.The author who turned 40 on October 26, 2024, hopes that the book will help readers unravel their superpowers.
It tells the story of his journey from early childhood from losing his father at a tender age to graduating with a degree in Engineering from university in Russia and his journey to corporate world and finally setting up a viable business which has brought tremendous support of people in need and creating needed jobs to employ those like him who are finding their part in life.
His words ?My journey to Russia wasn?t the only convoluted journey I?d ever taken. Life had always been a loop, one of hope and of love and of frustrations, with nothing ever handed to me on a silver platter.
?I arrived earthside on a warm afternoon in October, the fifth and last child of Abu and Funmilayo Aliu. We were regular people, living a regular life; not quite middle class, not quite poor.
?Dad was a low-level staff in the Ministry of Justice, and Maami was pretty much a stay-at-home mom. Between them, they managed to feed five kids and keep a roof over our heads. Life was pretty average and regular until it wasn?t?
The book Is a thrilling and complete story of how a child could journey from nothing to greatness in Nigeria, only armed with passion and resilience, the Nigerian spirit of never saying ?never?!