Biodun Shobanjo, Chairman, Troyka Group, was over the weekend, presented with the Special Recognition Award of the University of Lagos (UNILAG)Alumni Association, during the Alumni’s Golden Jubilee Awards and Gala Night at a well-attended event at the Lagos Continental in Victoria Island, Lagos.

In a citation during the presentation ceremonies, obtained by our correspondent, the Alumni Association acknowledged him as “Nigeria’s finest marketing communications practitioner. Shobanjo’s pioneering role in the development of the marketing communications industry in Nigeria is unrivalled with a chain of firsts and foremost.”

On hand to present the Award to Shobanjo on behalf of the Alumni Association, was the Executive Governor of Ekiti State, Dr. Kayode Fayemi.

In an attempt to trace the indelible footprints of the Awardee, part of the citation further read, “with a career that started in broadcasting at the then Nigerian Broadcasting Corporation (NBC), now known as the Federal Radio Corporation of Nigeria (FRCN) and now advertising, he is reputed to be the one man that has had the most positive effect on the marketing communications industry in Nigeria in the last fifty years.”

It also identified that the Troyka Group has become famous in Nigeria as the ‘University of Advertising’, a situation that has seen “leaders of most of the highly successful companies in the marketing communications industry being led by Troyka alumni.”

This is part of the evidence of the fruits of the group’s continuous investment in human capacity development that has seen it support and partner with institutions of higher learning, including the University of Lagos and the Pan Atlantic University, where Troyka supports the Mass Communication Department and School of Media and Communications respectively.

A man respected globally for his professional achievements, Shobanjo, has over the years, won numerous awards for professional excellence and integrity.

•PHOTO: Executive Governor of Ekiti State, HE, Dr Kayode Fayemi (L) presenting the Special Recognition Award to Chairman, Troyka Group, Mr Biodun Shobanjo (R), on behalf of the University of Lagos Alumni Association at the Association’s Golden Jubilee Awards & Gala Night, themed, Driving Nigeria’s Sustainable Development Agenda, during the weekend in VI, Lagos

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