Global auto giant, Kia; multinational transportation network company, Uber; leading wealth advisory firm, Afrinvest; and renowned business conglomerate, Tolaram Group; are among several local and international brands that have signed up for the NewBrandsXPO scheduled to hold at the MUSON Centre, Onikan, Lagos on July 19 and 20, 2019.

Started in 2018, the NewBrandsXPO was conceived as an annual experiential marketing event for new and emerging businesses, as well as established brands, seeking to launch new products and services in-market and get instant consumer feedback. This year’s edition will also feature free business workshops for SMEs on themes ranging from branding, sales and marketing to finance.

According to Tony Usidamen, Lead Consultant of Uburu and co-promoter of the NewBrandsXPO, “It is no surprise that this year’s edition has attracted several recognisable brands and many new ones. Indeed, NewBrandsXPO is an ideal platform for brands to authentically engage with consumers, and to nurture the trust and confidence necessary for the realisation of business goals.

“Besides Kia, Uber, Afrinvest, South African Airways, Dana Air and Tolaram Group products – PowerOil, Minimie, Lush Hair and Hypo – sparkling flavored water brand, H2Oh! have also thrown their weight behind the expo as official beverage sponsor. Exhibitors will cut across various sectors: automotive & travel, ICT, food & beverage, FMCG, financial services, health & wellness and fashion.”

On what visitors can expect, Lanre Samson, Heventin’s Activations Director and joint promoter of NewBrandsXPO, said: “The exhibition is set up as a family-friendly space with lots of games and fun activities for everyone. Refreshments will be served by our food and beverage sponsors, and visitors will get to sample a variety of new products and make instant purchases at hugely discounted prices.

“There will be lots of giveaways too – from consumables, hair products, power banks, digital photo frames to weekend getaway for two lucky couples at a luxurious hotel in Lagos, as well as air tickets for domestic and international travel. Free medical consultation and health checks will also be provided to interested participants by our partners and sponsors.”

The NewBrandsXPO SME workshop takes place on Friday, July 19, while the exhibition will hold on Saturday, July 20. Attendance is free. However, participants are advised to register online at www.newbrandsxpo.com for priority access. Visitors can avail a 25% discount on Uber taxi rides to and from the MUSON Centre on both days using a special NBX19 promo code.

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