The Nigerian Airforce (NAF), Central Bank of Nigeria (CBN) and Niger State Government have been named among the recipients of 2019 African Public Relations Awards which recognised Superior Achievement in Branding Reputation and Engagement (SABRE).

The SABRE awards hosted by the Holmes Report in collaboration with the African Public Relations Association (APRA) celebrate PR campaigns that demonstrate the highest levels of creativity, integrity, and effectiveness.

The PR campaigns of the three Nigeria’s public institutions were undertaken in partnership with a multi-award-winning PR agency, Image Merchants Promotion Limited (IMPR), the Publishers of PRNigeria and Economic Confidential.

The award ceremony will take place next month in Kigali, Rwanda, during the annual conference APRA Conference.

NAF is a recipient of the Certificate of Excellence in Public Sector Category for managing a counter-narrative on the war on terror campaign in boosting the morale of the troops, enhancing citizens’ confidence and weakening the fighting spirit of the terrorists.

CBN will be honoured with the Certificate of Excellence West African Category for its timely and effective response to media reports over alleged fire incident in the headquarters building of the monetary institution in Abuja during a public holiday.

The Forum of Spokespersons of Critical Institutions in Niger State (FOSCIN) will garner a Certificate of Excellence in Association Category for promoting a healthy relationship between security agencies and the media in ensuring smooth communication, curbing inter-agency rivalry and tackling security challenges.

The President of African Public Relations Association (APRA), Mr. Yomi Badejo-Okusanya, said the award ceremony would coincide with the annual conference of APRA which would take place in Kigali, Rwanda.

He said: “APRA Rwanda 2019 is scheduled to take place in Kigali, Rwanda from May 13-17, 2019 under the theme ‘Africa & Storytelling. It is endorsed by African Union Commission (AUC), the International Public Relation Association (IPRA), International Communications Consultancy Organisation (ICCO), Rwanda Convention Bureau (RCB), Public Relations Association of Rwanda (PRAR) and National Associations across Africa.

“The President of the Republic of Rwanda, Paul Kagame, will deliver the keynote address while former President of Ghana, John Dramani Mahama, will chair the opening ceremony.

Other dignitaries expected at the occasion include the Deputy Chairperson of African Union Commission (AUC), Ambassador Kwesi Quartey, and Media mogul, Dele Momodu.

Delegates will also experience the rich culture of Rwanda and its transformation as one of the fast-developing countries in Africa. APRA is the umbrella body for the practice of public relations in Africa and has as its goal, selling positive Africa through the instrument of its profession. It boasts of both individuals and national public relations associations, as members across nation states of Africa. (PRNigeria)

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