As part of activities to mark the 20-year anniversary of successful operations in Nigeria, and in fulfilment of the airline’s corporate social responsibility, South African Airways will be sponsoring five travel-related emerging brands to showcase their business at the NewBrandsXPO holding at the Federal Palace Hotel, Lagos from 29th to 30th June 2018.

The NewBrandsXPO is a one-stop shop for organisations seeking to launch new products and services in-market. Exhibitors will cut across different sectors including travel, financial services, IT & Telecom, consumer electronics & kitchenware, FMCG, health & wellness, personal care, apparel & fashion accessories, food & drinks, and many others.

Commenting on the gesture, Ohis Ehimiaghe, Regional Manager, West, North and Central Africa, South African Airways, said: “For two decades, South African Airways has been providing world-class air transport services to Nigerian travellers. We are, indeed, very grateful to our esteemed guests for their patronage and to the Nigerian aviation authorities for their support.”

“As a mark of our appreciation and commitment to the growth of the industry, we will be sponsoring five emerging travel-related businesses to participate at the NewBrandsXPO 2018. We identify with the vision of the organisers, which is to provide an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals, and we believe that the selected companies will benefit greatly from the experience.”

On eligibility and selection criteria, Olanrewaju Samson, co-promoter of NewBrandsXPO, noted: “To be considered for one of the five free exhibition slots at the South African Airways pavilion, duly registered travel product or service companies that have been in operation for not more than three years, and have online presence, can send an application to exhibit@newbrandsxpo.com on or before 8th June 2018 introducing their business."

NewBrandsXPO is promoted by Heventin, a corporate event and brands activation company, and Uburu, an integrated marketing communications consultancy.

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