FREETEL, Japan’s largest selling smart phone brand in open market, has announced the launch in Nigeria in partnership with TD Mobile, the biggest mobile devices distributor in sub-Saharan Africa.

FREETEL was founded in Tokyo in 2012 by few enthusiastic telecom experts with a vision to re-create the Japanese quality smart phones at affordable prices. FREETEL has started expansion overseas since November 2015 in Asia, North America, Latin America, Middle East and Africa. FREETEL devices are available in 20 countries including two African markets; Egypt and Ghana.

Eugene Yoshioka, Vice President in charge of International Sales at Freetel, commented: “Nigeria is the focus market for FREETEL and we are looking forward to reach out to Nigerian consumers with our latest smartphones. We plan to invest in the country with a full-fledged subsidiary to support sales, marketing and after sales support. We are glad that we are partnering with the most powerful and trusted partner of the region: TD Africa.”

FREETEL is planning to bring four android smartphones in the beginning priced from N13,000 to N38,000. All FREETEL smartphones are designed in the state-of-art design centre in Tokyo and manufacturing is overseen by Japanese engineers with over 40 years of experience and Google’s GMS certified. All FREETEL smart phones are Google’s GMS-certified and quality checked by Japanese engineering experts. The GMS certification is the confirmation that a specific device meets Google's performance requirements and properly runs the Google Apps.

A subsidiary of ICT distribution power-house Technology Distributions Limited (TD Africa), TD Mobile will add the FREETEL brand to a growing list of international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region. Considering TD Mobile’s wide reach, distribution network and unmatched presence in major Nigerian cities and other West African capitals, the partnership will see the company deploy its latent capacity in taking the line-up of products from the FREETEL stable to every action station in the metropolis as well as every nook and cranny in the hinterlands.

In the words of Mrs. Gozy Ijogun, Managing Director, TD Mobile: “As a key driver of technology revolution in Africa, TD Mobile has always strived to bring the latest and best of technology products to Nigeria and the West African region by extension. In line with this, FREETEL and TD Mobile have entered into an exclusive partnership to bring Japanese smartphones to Nigeria. We believe we can capture a major market share with the help of our extensive distribution reach and strategic partnerships with operators, dealers and retailers.”

FREETEL phones will be available in 10 cities including Lagos, Abuja, Port HarCourt, Kano and Ibadan from this August.

Ijogun alongside Mr. Eugene Yoshioka, Vice President Global Sales; Mr. Anish Mathew, Head of Business for Middle East and Africa; and Mr. Anantha Padmabhan Surendran, Head of West Africa, all of FREETEL; were in attendance at the media event for the launch of FREETEL phones held at Hotel Renaissance, Ikeja GRA, Lagos on Friday, July 28, 2017.

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