New gaming brand Western Lotto made a statement about its intentions for the market when it launched Monday, July 10 with a large assemblage of stars in the entertainment industry lining up in support. The galaxy of stars came from Nollywood, music and comedy.

Stars present at the unveiling of the brand include Olu Jacobs, who clocked 75 years the next day, Jide Kosoko, and Zack Orji. The duo of Osita Iheme and Chinedu Ikedieze, famous as Aki and Pawpaw, were also there as were Ramsey Noauh, Paul Obazele, Alex Usifo and Dele Odule. Also present were Murphy Afolabi, Kemi Afolabi and Sola Kosoko. Musicians included Tuface Idibia and Olamide while there was also comedian Ayo Makun, with the trade name AY.

Present also at the launch were Senators Ben Murray-Bruce, Magnus Abe and Fatima Raji Rasaki. Honourable Segun Oni and Abdulmojeed Adekoya came from the House of Representatives.

Olu Jacob, famous for his portrayal of traditional rulers in the main films, commended Western Lotto for the initiative in bringing many international gaming brands to Nigeria “at a time when some people think we should not be dealt with” as a country. He recalled his 20-years stay in the UK and playing the lottery and urged people to play actively.

Tuface Idibia was explicit. He stated: “Tell a friend to tell a friend. Let’s have fun. And let the lucky people be lucky. Let us play the games.”

Olamide affirmed that he is “happy to be part of this initiative”, adding, “ We are here to give everybody a run for their money in the industry. Western Lotto will touch lives across the country”.

Ramsey Noauh remarked that “It’s a wonderful brand that we have here. I thank the people behind this initiative for making it happen.”

Jide Kosoko told guests at the launch that “Western Lotto dey create an opportunity for me and you to make money.”

Western Lotto Managing Director Elvis Krivokuca said the brand offers hope and is committed to altering the landscape of gaming and recreation in Nigeria.

He stated, “We seek at Western Lotto to create opportunities ultimately in employment, wealth and empowerment for people in Nigeria and across Africa. Patrons will derive fun from the games, while there would be job creation on our extended value-chain of distributors, agents, business centres, portals, and suppliers.”.

Western Lotto entered the market with five international gaming brands. They are They are Powerball, Euro Millions, Euro Jackpot, UK Lotto and Mega Millions. Powerball is an American lottery game played every Wednesday and Saturday. Euro Millions is a transnational lottery played across Europe. The Euro Jackpot similarly plays across Europe. UK Lotto is also known as the UK National Lottery. It has served good causes in the UK. Draws for MegaMillions hold on Tuesdays and Fridays.

Krivocuca added: “Our unique offerings also come with the ease of play. Just pick your six (6) numbers correctly, and you are on your way to winning. Once you match three (3) numbers, you start winning. We also pride ourselves in the privacy, dynamism and accessibility that our platform offers. You can play via USSD, mobile apps, online, shops and terminals.”

Western Lotto is an entertainment and gaming brand with platforms that provide a bouquet of international games for players in Nigeria. The National Lottery Regulatory Commission licensed the company to operate terrestrial and online platforms for gaming activities including lotteries, lotto, instant draw, indoor games, betting and online scratch card games.

Western seeks to bring hope to millions of game players as they look forward to winning life-changing prizes.

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