Insight Redefini Group, a member of Troyka Holdings’ marketing communication group of companies, in a short while, will do a formal launch of the “Power of One”.

Publicis Groupe engaged a big part of 2016 to conclude its acquisition of 25% stakes in the Marketing and Communication arm of Troyka Holding. This position was disclosed by Insight Redefini’s Group Chief Operating Officer, Dr. Ken Onyeali Ikpe, who informed that the launch will commence soon in Lagos.

“Market dynamics and consumer behaviour have changed as Marketing Communication consultants are increasingly challenged to provide client-centered solutions,” Dr. Onyeali Ikpe said.

He also noted that the collective power of the individual consulting companies within Insight Redefini will provide a more holistic approach to solutions for the benefit of clients. This approach, termed ‘The Power of One’ within the global Publicis Groupe, will be driven by Insight Redefini with a pivot on delivering complete cutting edge client-centric solutions, Onyeali Ikpe said.

Publicis Groupe initiated a global transformation of its business model as well as its organisation structure to put its clients at the centre in order to facilitate access to all its services in a fluid and modular way. Described as the Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the ‘Power of One’. As a strategic concept, the ‘Power of One’ is driven by a common purpose, a powerful spirit, shared behaviour, great character and a relentless focus on clients. “This is what we will officially launch into Nigeria,” according to Dr. Onyeali Ikpe.

Insight Redefini comprises six Integrated Marketing Communication Companies, namely Insight Communications, the advertising agency in the group which is now affiliated with Publicis; The Quadrant Company, the public relations agency in the group, which is now affiliated with the MSLGROUP; Media Perspectives and All Seasons Media, both media buying agencies in the group, which are now affiliated with Starcomms MediaVest and Zenith Media respectively; Think Shop, another advertising agency in the group, which is now Leo Burnett; and Hotsauce, a digital marketing agency in the group.

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