Kirusa, a global leader in telecom and social media solutions on Thursday launched myGenie, a revolutionary free airtime App for prepaid Android users in Nigeria.

The myGenie applets Android users explores and downloads new and popular Android Apps. myGenie users are rewarded with free airtime credits for downloading, installing, and using these Android Apps. They can use the free credits to recharge their mobile numbers, or gift the airtime credits to their friends and family. What’s more, myGenie also provides free airtime credits when a user invites their friends to the App, and when their friends start downloading Apps via myGenie.

The Apps that can be downloaded through myGenie range from games to dating to local utility Apps. Some of the Apps available on myGenie at the time of launch include InstaVoice, 474Recharge, Zamba Caller, APUS Launcher, Super B Clearer, BBM, UC Browser,and more.

Speaking on the occasion, Robert Masumbuko, Head, Financial Inclusion of African Development Bank said: “We are excited about myGenie App being launched in Nigeria. African mobile App developers will now have the opportunity to reach out to a wider audience and get assured usage of their Apps. It will also influence App usage market, thereby opening doors for fresh investments in this sector.”

Speaking on the occasion of the launch, Anyanwu Jonnas Obinna, Head of Content Partnership in TwinPine, said: “myGenie is a disruptive innovation in the mobile advertising space. We hope that it will carve out a new market for the App developers and support them in reaching their customers in more efficient ways than before.”

David Kruyt, App Owner, 474Recharge App, said, “myGenie is an altogether new way of promoting the App developer community. It is a simple way to reach out and get the App campaigns organised. The most exciting part is that myGenie helps in usage and retention of the apps by incentivising customers in Nigeria, making it a win-win for both App developers and customers.”

Inderpal Singh Mumick, CEO of Kirusa, shared on the launch, “Our vision is to grow the mobile ecosystem, and to fuel entrepreneurship in Nigeria, by creating a platform for the local App developers to reach out to their customers in a seamless manner, by assisting them in their App promotion efforts.”

The myGenie App is an intuitive offering with a natural, seamless user Interface that imparts a smooth experience to Android users. The App is available to download from Google Play Store. It is currently available to Android mobile users in Nigeria and will be extended to other African countries soon.

•Photo shows officials at myGenie launch.

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