In the bid to contribute its quota to food sustainability in Nigeria, total telecommunications service provider, Globacom, has launched M-Agric, an agricultural support service that guides users through practical, step-by-step processes of managing successful farming businesses across Livestock, Aquaculture, Cash Crops and Value-Additions.

A press statement from the company described M-Agric as a lottery service which gives practical tips aimed at helping users grow their own food and earn extra income from exploiting the full potential in the agricultural sector. It offers users the opportunity to receive daily, weekly or monthly messages on agricultural tips on their mobile devices and to answer trivia questions on the service to win fantastic cash prizes, farm equipment and internship opportunities, Globacom explained.

Subscription to the service is charged at NGN 50/daily, NGN 200/Weekly and NGN500/Monthly. This service has a free trial for 24 hours for new and existing prepaid and postpaid subscribers. A draw is done on the last day of every week during which participants who have subscribed and correctly answered the trivia questions will be eligible for the draw.

According to the national operator, winners in the lottery service are selected based on their performance in the trivia questions associated with each agricultural package. The top scorers in the quiz are eligible to win fantastic prizes during the lottery draw which holds on the last day of every week. Two winners will be picked among participants that get full scores in the trivia and they will win fantastic prizes.

Would-be participants in M-Agric are enjoined to subscribe by dialling *20791*2# and follow the prompt to win in the lottery service. “A subscriber is allowed to answer only three questions on the topic received for the day and win instant airtime or cash rewards based on performance, Globacom added.

The company explained that it launched the agricultural support lottery service in conjunction with the Lagos State Ministry of Agriculture to encourage and empower young, savvy and informed Nigerians to engage in farming in order to enhance the drive towards food sufficiency and affordability in the country.

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