International public relations experts from Lego, SAP, P&G, Citi and Boehringer Ingelheim are scheduled to be present at the Global PR Trends Summit Accra, Africa’s leading PR event, taking place from February 18-19 at the Movenpick Hotel in the Ghanaian capital.

PRNigeria, Nigeria’s leading private news distribution portal, is the media partner to the event in West Africa.

“After the phenomenal success in 18 different countries, we are glad to confirm that the Global PR Summit is finally coming to Africa, from 18-19 February in Accra. The Global PR Trends Summit Accra is all about building a creative community that will provide PR professionals with support, value and opportunity to make things happen. Our African colleagues will have the unique opportunity to spend two days surrounded by some of the most stimulating and forward-thinking people in the world – the instant cure to a creative burnout,” says a statement by Kosta Petrov, P World’s CEO and organiser of the Global PR Summit Accra.

The two-day international gathering kicks off with a presentation by Elaine Sam from IPR Ghana on the current trends and challenges in the West African PR industry. The Global PR Trends Summit Accra also includes presentations on social media and PR by Lego, Cisco, P&G and SAP, nation branding by Visit Britain, as well as presentations on CSR by Citi and Boehringer Ingelheim and reputation management by Colleen Harris, Former Press Secretary to Princes Charles William and Harry.

With annual shows in 18 different countries and over 6,000 PR professionals in attendance, the Global PR Trends Summit is considered to be one of the world’s fastest growing PR events. The event is organised by P World in Exclusive Partnership with Brand Communications and IPR Ghana, PRCAN from Nigeria and PRAU from Uganda as the event’s supporters.

•Photo shows Colleen Harris.

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