By IFECHI OKOH

Reasons why it may be pretty difficult or impossible for record labels of nowadays to dust the Davido Music Worldwide label owned and managed by David Adeleke (Davido) himself have emerged at last.

The celebrated and likable act confessed that what motivated him into starting the label was mainly to give talents a helping hand by pulling them up when and while it matters.

Interestingly, this he has been demonstrating in all sincerity against visible and surging challenges since he planted the label years back.

Davido may have prayed secretly and fervently to God to help him rise by simply lifting others.

Little wonder, it did not take him long like most other talented acts who had to toil seriously before they eventually rose to become the celebrity labels that they are today. But, luckily for Davido, that was not his case as God pulled him up fast in line with his humane philosophy of giving a helping hand to others.

This, God may have shown secretly by simply helping him to knock-off the numerous and attendant challenges which contemporary labels face.

There’s no doubt that his kindness to these talents have actually helped them to fulfill their destiny, thereby saving them from possible frustration as is the case in most labels which even go further to exploit them.

Most of these unfortunate talents, at the end of the day, dump music for crimes or other heinous channels of survival like the cybercafé runs.

Unless they are as lucky as celebrated acts like Mayorkun, Peruzzi, Lil Frost and few others, their talent may die as a result frustration arising from maltreatment by hard-hearted record label proprietors who have no passion for philanthropy like Davido.

It is on good source that Davido, through his DMW labels, successfully discovered and packaged stars like Mayorku, Peruzzi, Lil Frost and few others who eventually became celebrities overnight. With these positive lifting up of talents on the DMW label, have since set the pace on how labels could attract talents and nurture them to the apogee of their career.

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