By VICTOR ENYINNAYA

Organisers of the annual Beauty West Africa exhibition, BcoB Events Limited, recently mounted a one-stop showpiece that attracted countries from around the world.

The exhibition presents a once-a-year opportunity for beauty and cosmetics sector of West Africa to come together, network, forge new opportunities, discuss best practice and of course do business.

This year’s exhibition hosted in excess of 200 exhibitors from across for continents as well as a fantastic number of local suppliers and manufacturers from November 29 to December 1.

No doubt, Beauty West Africa also brought the Nigeria SME Zone enabling new business starting their journey to showcase their products alongside some of the leading providers both locally and internationally.

The event was sponsored by Lush Hair Nigeria and Nisa that partnered Beauty in Lagos.

In a chat, Regional Manager Feroze Khan said the exhibition would further place his company in sound stead as Nigeria is the leading market in sub-Saharan Africa therefore the company’s products would enjoy wide space with its quality.

He further stated that their products ranges are formulated AWFA in beautiful aromatique symphony. He said that it reflects the synergy between its blends, which are harmonized skillfully AWFA.

According to him, it has been a promise kept for our customers worldwide to the highest standards, and a treasure of entrancing according scent adorned with a traditional symphony discover the perfect accord for the festive season.

Khan insisted that all their products come along with the soothing aroma of OUD lavender enhances wellbeing with added agarwood oil. The fragrance is more intense and lasts longer thereby making them more delightful, he narrated.

For Asim Israr , Manger Imports and Exports his company Golden Pearl Cosmetics PVT Limited, with vast years of experience in quality products production came into this exhibition in high spirit and its objectives are being met.

Nigeria as leading market in West African sub-region stands tall hence many countries are participating this year despite obvious economic meltdown in the giant African country.

Israr is optimistic that great future looms for Beauty West Africa yearly event as many more countries would exploit opportunities this event provides each year to spread the message of looking beautiful is great business and thumbs up the great roles his company has been playing in producing quality products that are highly competitive in the globe. He added.

He maintained that the slogan of his company Golden Pearl Beauty Forever is not just for the fun of it as the qualities of their products represent the symbol.

Adam J. Kaczynski, Export Manager, said the company came to the exhibition to display its range of beauty quality products and will at the end of the gain more customers which no doubt would be to the advantage of the company.

Kaczynski implored customers to insist on their products. He reminded the customers that their company Bielenda is synonymous with beauty little wonder the company is widely known as House of Beauty Brands.

The Practitioners of SPA and Beauty Association of Nigeria (POSBAN) led by her able President Dr. Mary Charles was there to add glamour and colour the august event that was well attended.

Dr. Charles was overwhelmed that as this kind of international beauty exhibition held in Nigeria and has also afforded her association the opportunity to assess the trending and dynamic world of beauty in all its ramifications.

She revealed her association is making inroads to ensure that quakes are completely wiped out of this all important aspect our health. She regretted how these quakes has ruined the fast fledging SPA beauty window and assured that once what the association rectified certain aspects of the law that would give teeth to the association in order to checkmate those that have been bringing the image of the profession to the mud.

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