•AS Insight Publicis, Leo Burnett, Quadrant MSL also win

The Insight Redefini companies- Insight Publicis, Leo Burnett and Quadrant MSL came tops at the recently held 2022 Marketing Edge Awards at Harbour Point, Victoria Island Lagos.

A statement by the Chief Executive Officer, December 29 Media, Goddie Ofose, Insight Publicis, Nigeria's largest and leading creative agency and a member of Publicis Groupe, the world’s third largest marketing communication network, emerged winner of the ‘Leadership Award in Creative Advertising at this year’s awards.

According to the statement, Global advertising and marketing agency in Nigeria, Leo Burnett Lagos, also emerged the ‘Outstanding Young Creative Agency of The Year,’ while Nigeria’s foremost public relations and strategic engagement consultancy, Quadrant MSL, emerged winner of the ‘Outstanding Public Relation Agency of the Decade’ award.

The state further read: “The award acknowledges Insight Publicis’ achievements and impact in digital and creative advertising over the years. Campaigns from the agency such as Komando’s ‘Girl On Fire’; 2sure’s ‘Be The Spec’; Pepsi’s ‘Love It, Live It’, and a slew of others have received national and international acclaim, while raising the bar in creativity and impactful advertising.

“On Leo Burnett, the creative agency, which defeated other up-and-coming dynamic advertising firms to win the prestigious award, abides by the conviction that creativity has the potential to change human behaviour.

“Leo Burnett Lagos has spearheaded some of the best industry changing campaigns, as it moves towards becoming the world’s best creator of ideas that truly move and inspire people. These include the Chivita Active Zest Launch Campaign; Nasco’s Whole Flaked Sustenance Campaign, Nivea’s Beauty Month Campaign, as well as the launch campaign for Lipton Ice Tea, among others.

“For the PR arm of the business, the award comes as a recognition of the agency's role in PR and strategic communications, not only as Nigeria’s pioneer full-service public relation firm, but also as a pathfinder in delivering innovative and creative engagement, advisory services and business impact to clients, both locally and globally,

“Quadrant MSL has been an industry market leader in Nigeria since 1989, offering services such as Digital PR, Crisis management, corporate communications, Strategic advisory, Sustainability services, and Impact advisory. The agency has continued to provide immense value to significant multinationals as well as indigenous businesses and clients, distinguishing itself and setting it apart from other key players. Among its clientele are 9Mobile, Kimberly-Clark, Grand Oak Limited, Danone, British Airways, and Keystone Bank amidst other multinationals.

Ofose quoted the Creative Director, Insight Publicis and Group Creative Director, Redefini, Sinmisola Hughes-Obisesan, as saying while receiving the award and speaking on behalf of Insight Publicis, “We are humbled by this recognition. This win is a testament to the excellent work at Insight Publicis. We will continue to be the leading creative community of storytellers, culture shapers and collaborators, bringing brand stories to life.”

Also commenting on the award and Insight Publicis’ role in top notch creative advertising, Client Service Director, Jones Bassey, said: “It’s an honour to have emerged winner in the Creative Advertising category. For us at Insight Publicis, we remain committed to changing the face of advertising in Nigeria and in the global space.”

The Head of Business and Chief Operating Officer, Leo Burnett Lagos, Babatunde Shobanjo, in his brief remark, according to Ofose, stated that: “We are excited by this win. As a young creative agency, we understand that impactful work makes all the difference. As the world evolves, the dynamic people at Leo Burnett Lagos evolve with it, and remain dedicated to helping our clients achieve their business goals.”

Also commenting on the win and the agency’s role in redefining the creative and marketing space in Nigeria, Business Director, Leo Burnett Lagos, Uche Ugorji, said: “The only thing that matters in our business is creativity and good work; and that’s what we strive to deliver at Leo Burnett Lagos. This is not just a win for the team; it is also a call to deliver more streams of innovation and creativity.”

Speaking on behalf of Quadrant MSL, Head of Business, Quadrant MSL, Oluwarantimi Olaniyan, said: “At Quadrant MSL, we strive to raise the standard of excellence and our clients achieve strategic impact. This win is for the amazing and dynamic team at Quadrant MSL.”

The Marketing Edge Annual Summit and Excellence Awards is known for bringing together industry legends and stakeholders to recognize and reward excellence across the nation's integrated marketing communications spectrum. It has become one of the pinnacle events on the calendars of industry stakeholders in Nigeria and around the world.

This year’s event, themed, “Technological Explosion in the Digital Age: Imperative for the Marketing Communications Industry,” Ofose disclosed, held at the Harbor Point hall in Victoria Island, Lagos, and had in attendance the Governor of Lagos State, Mr. Babajide Sanwo-Olu, Special Guest of Honour, Governor of Ogun State, Prince Dapo Abiodun, seasoned advertising practitioner, business leader and former President of the Association of Advertising Practitioners of Nigeria, Mr Udeme Ufot, among other notable attendees.

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