Actors, Adesua Etomi-Wellington and Daniel Effiong will tomorrow, Saturday, March 19, 2022, unveil the nominees for the eight edition of the Africa Magic Viewers’ Choice Awards (AMVCA) in a special broadcast on all Africa Magic channels on DStv and GOtv from 9pm.

Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr Busola Tejumola, speaking on the broadcast, said: “We received a good number of quality entries from across the continent for this edition of the AMVCAs and we are pleased to reveal the final shortlist of nominees, which we are confident embody the excellence the awards is renowned for.”

This year’s edition of the awards ceremony will hold for eight days as opposed to the one day event as used to be the case. The event will run from Saturday, May 7, 2022, to Saturday, May 14, 2022.

According to the organisers, May 7 has been designated as the AMVCA Opening night.

This will be followed by a runway show on May 8 in partnership with BellaNaija Style, tagged, ‘Design for the Stars’, and will feature a competition for budding fashion designers.

May 9 will be dedicated to the Multichoice Talent Factory, and will include movie screenings and panel discussions by students of the MTF academy.

May 10 is for ‘Africa Magic Session with Content Creators’, where industry stakeholders and enthusiasts will be hosted to a special ‘Africa Magic Content Market Day’.

To make it an all-encompassing show, May 11 has been tagged, ‘Pan-African Food Festival and Cultural Day’; while May 12 will be solely for digital content creators.

A special gala will then be held on Friday, May 13, for award nominees; while the grand finale of the ceremony will hold on Saturday, May 14, 2022.

For this edition, Africa Magic announced a new category for ‘Best Online Social Content Creator’ and the return of the ‘Best Africa Magic Original Drama Series’, and ‘Best Africa Magic Original Comedy Series’, bringing the total number of categories to 33. Twelve of those categories will be open to viewers’ votes, while 21 categories will be decided by the AMVCA’s panel of judges headed by veteran filmmaker, Victor Okhai.

Other categories include ‘Best Movie in Southern, East and West Africa’, ‘Best Director’, and ‘Best Cinematographer’.

AMVCA was last held in 2020. It did not take place in 2021 due to the COVID-19 pandemic lockdown.

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