Leveraging new brand strategies for success in 2022 will form a major focus of discourse at the eleventh West Africa Brands Excellence Awards hosted by the Institute of Brand Management of Nigeria (IBMN).

The leading West Africa Brands Excellence Awards will be held on the 24th February 2022 at Sheraton Hotel & Tower Ikeja Lagos with the theme: Leveraging new brand strategies for success in 2022.

According to the Institute’s Deputy Registrar, Event Mrs. Ifeoma Emeka, “The West Africa Brand Excellence Award is aimed at identifying, recognizing and rewarding companies that apply branding culture and branding management policies, designed to achieve corporate objectives in both profit and non-profit organization in west countries like Nigeria, Ghana, Burkina Faso, Niger, Mali, Senegal, Gambia, Sierra Leone, Guinea, Togo, Benin, Liberia, Cameroon, Mauritania and Upper Volta.”

The Award will be conferred on some West African companies, brands and individuals who made impacts on lives of West African consumers through their innovations, inventions and ideas.

Mrs. Emeka said that IBMN is a professional membership organization for Brand Management and Brand experts. Since inception in 2007, the Institute has been at the forefront of developing Brand Management and Brand professional in the country assisting executives and their organization to improve their performance and achieve success through knowledge, education and professional development. This, the Institute has done over the years its impact seminar, conference, even open course and programme.

IBMN serves professionals in all aspects of Brand Management and Branding. Membership of IBMN is open individual, agency and corporation with interest in Brand Management and Brand issues.

As a professional body, IBMN dwells in its rich tradition of making a difference, both on an individual and professionalism and directly impacts the quality of life. IBMN was established in accordance with a treaty signed in 2007 at a conference organized by the International Brand Management and Association (IBMN). The Institute of Brand Management of Nigeria is a corporate member of the International Brand Management Association (USA).

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