Fidelity bank banner UBA banner
Coca-Cola to launch its first alcoholic drink

By News Express on 07/03/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 835

•Coca-Cola’s Japan president Jorge Garduno
•Coca-Cola’s Japan president Jorge Garduno

Coca-Cola is planning to produce an alcoholic drink for the first time in the company’s 125-year history – with an alcopop-style product in Japan.

It is keen to cash in on the country’s growing taste for Chu-Hi – canned sparkling flavoured drinks given a kick with a local spirit called shochu.

The product is typically between 3% and 8% alcohol by volume.

A senior Coke executive in Japan said the move was a “modest experiment for a specific slice of our market”.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” said Jorge Garduno, Coca-Cola’s Japan president.

It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi – an abbreviation for shochu highball – has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan’s big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

‘Premium segments’

As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.

But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to “premium segments such as adult craft beverages”.

The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.

But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.

Source News Express

Posted 07/03/2018 7:38:12 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Give me N60,000 or you won't graduate —...

Police arrest 13 Badoo members in Ilorin

Residents cry as ocean submerges Ondo community

Commissioner ordered to revive sports in Ebonyi

Police seal off Kogi House of Assembly

Senate Screening: Amaechi has showed why he deserves...

Irate youths kill 4 Shiite members in Kaduna,...

#BBOG will not stop advocacy till Chibok girls...

Dollar crashes again at parallel market

Why charges against Dasuki can’t be consolidated: Court...

Shell Country Chair to commission Centre for Environmental...

Kaduna saves N500m monthly from crackdown on ghost...

 

Latest News FG gets seven-day ultimatum to unfreeze Peter Obi’s account The true story of Boko Haram massacre of troops at Metele — Surviving soldier Igbos may lose 2023 presidency to South-West, says Ngige Oil marketers order shutdown of depots over N800b subsidy debts Lassa fever kills three, afflicts 13 in Edo, Ondo, Gombe, Plateau, Kano Electoral Act: APC, PDP playing games with national stability — Olawepo-Hashim Over 10,000 female children abused daily in Nigeria — Group ‘I pay N100 daily to sleep under Oshodi Bridge: Arrested miscreant APC, party of vagabonds — ASUU Ambode laments killing of 18 LASTMA officers on duty Don’t be selective in fighting corruption, NBA tells FG Calabar carnival to host presidential candidates

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (429,309 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (394,471 views) Shameless Genevieve Nnaji exposes breasts in public (327,410 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (280,764 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (247,591 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (229,143 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (211,898 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (193,138 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (179,365 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (170,320 views) Lagos plane crash: Journalist releases victims’ names (167,068 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (153,580 views)

 

Zenith Zero Balance First Bank chat banking

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (76) Business & Economy (3,870) Business Verdict (54) Columnists (972) Complaints & Requests (95) Enterprise & Opportunities (208) Entertainment (575) Features (679) Global Business Monitor (311) International (2,800) Interview (167) Live Commentary (28) Love Matters (146) Maggie's Blog (64) News (41,307) Opinion (1,150) Pidgin (13) Politics (8,096) Religion (911) Sports (1,812) Stock Watch (35) AMA & Al Jazeera Global Update

 

 

 

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera