Fidelity bank banner UBA banner
Zuckerberg fights to save Facebook

By Seth Fiegerman on 13/01/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 1,626

•Facebook CEO Mark Zuckerberg
•Facebook CEO Mark Zuckerberg

If there’s one thing Mark Zuckerberg has consistently excelled at as Facebook’s CEO, it’s destroying his enemies.

When Google (GOOGL) launched Google Plus, a rival social network, Zuckerberg put Facebook (FB) in a state of “lockdown” and informed employees that “Carthage must be destroyed,” according to one tell-all book from a former employee.

After Snapchat (SNAP) began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the “well-being” of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples’ lives – or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook’s WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn’t some rival service. It’s his own.

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinising the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

“For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better,” Zuckerberg wrote in a Facebook post for Yom Kippur in September.

“Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators,” James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company’s mission statement and pledged to cut into Facebook’s profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on “fixing” Facebook’s many problems. The short list he cited includes “abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.”

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook’s public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook’s stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it’s that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritising content that sparks conversations with friends, Facebook could risk promoting more polarising and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn’t an option for Zuckerberg either. Not only is he trying to protect Facebook’s image, he’s also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world.” (CNN)

Source News Express

Posted 13/01/2018 10:58:04 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
nPDP lists demands ahead of meeting with Buhari...

Maiduguri records first rain in 2016

Anambra: ‘Operation Kpochapu’ knocks down more kidnappers’ houses...

Ex-Super Eagles star and 3 brothers charged in...

11,254 jobs lost, 13 firms shut in food,...

Foundation urges FG to improve living conditions of...

Insecurity: NIS moves to flush out illegal immigrants...

Ike Chioke replaces Emir Lamido Sanusi as AUN...

Sultan announces Thursday beginning of Ramadan fasting

World’s largest brewer AB InBev closer to SABMiller...

Former deputy spokesman of APC dumps party, says...

SPECIAL INTERVIEW: How Abiola died and those who...

 

Latest News BREAKING: Ex-Ohanaeze President Dozie Ikedife is dead Something is wrong with the leadership of the Nigerian Army: Ex-British Police Officer Liverpool, Spurs, PSG squeeze into Champions League Last 16; Napoli, Inter out Explosion rocks Umuahia Catholic Church Atiku, Ezekwesili absent as Buhari and other candidates sign Peace Accord Party Chairmen protest during signing of peace accord, allege deceit I wasn’t invited to Peace Accord meeting: Atiku South East activists hold special session, warn against scientific rigging of 2019 elections Okowa, Aisha Buhari call for sensitisation on gender streaming, advocate a re-engineering of the civil service PDP to Buhari: Stop shielding corrupt relatives Gunmen hijack 18-seater passenger bus in Rivers Police receive 104,289 applications for 10,000 jobs

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (429,725 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (394,717 views) Shameless Genevieve Nnaji exposes breasts in public (327,605 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (280,931 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (247,765 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (229,214 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (212,033 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (193,245 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (179,523 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (170,390 views) Lagos plane crash: Journalist releases victims’ names (167,186 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (153,662 views)

 

Zenith Zero Balance First Bank chat banking

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (76) Business & Economy (3,874) Business Verdict (54) Columnists (972) Complaints & Requests (95) Enterprise & Opportunities (208) Entertainment (575) Features (679) Global Business Monitor (311) International (2,807) Interview (167) Live Commentary (28) Love Matters (146) Maggie's Blog (69) News (41,353) Opinion (1,150) Pidgin (13) Politics (8,130) Religion (911) Sports (1,817) Stock Watch (35) AMA & Al Jazeera Global Update

 

 

 

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera