Fidelity bank banner UBA banner
Google becomes world’s most valuable brand

By News Express on 02/02/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 1,303


Google has become the world’s most valuable brand, taking the reigns from Apple, independent consultancy Brand Finance announced Wednesday in its Global 500 report.

The search engine’s brand value rose 24 percent to $109.5 billion in this year’s report, from $88.2 billion last year.

The company “enables the world’s biggest brands reach their customers and build their own brand equity (through search and advertising respectively),” the report said.

“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” it added.

Apple’s brand value fell 27 percent to $107.1 billion from $145.9 billion in the 2016 report; thus losing its lead as the most valuable brand – a title it held since 2011.

The tech giant’s “evangelists are beginning to lose their faith. The snaking queues of early adopters have shrunk almost to the point of invisibility,” the report noted.

“Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline,” it added.

The report also stressed that the Apple brand “has lost its luster and must now compete” with Chinese smartphone manufacturers like Huawei and OnePlus, in addition to its traditional South Korean rival Samsung.

Amazon retained third place on the list with $106.4 billion, despite increasing its brand value by 53 percent from last year.

“Amazon has stated it will create 100,000 jobs in the U.S. over the next 18 months.
Such confidence suggests that Amazon may well see a new brand at the top of the Brand Finance Global 500 in 2018,” the report said.

Brand value is calculated by scaling a company from 0 to 100, based on its emotional connection, financial performance, sustainability, and taking current and future revenues of the company into account, on top of its core businesses, licensing agreements and portfolio management. (Anadolu Agency)

Source News Express

Posted 02/02/2017 3:48:14 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Uproar over N10,000 Ebola test charge by UCH...

Team Nigeria wins 13 gold, 21 silver, 17...

FG has not treated Ijaw people fairly —...

UN Security Council: Nigeria opens debate on regional...

Yakowa, Azazi: Crashed helicopter faulty, erratic —Eyewitness

El-Rufai wants Buhari to make changes, reduce work...

Entries open for 2018 Nigeria Christian Teen Writers...

CBN advises state governments to adopt Treasury Single...

72-year-old British grandmother marries 27-year-old Nigerian, heartbroken after...

Navy uncovers illegal refineries in Niger Delta

Sambisa Forest converted into military base

New NGO Lift Saxum to build enterprise capacity...

 

Latest News Missing DELSU student found dead with tongue, breasts severed Fayose’s trial: We moved N1.2bn cash in three planes —Witness APC fortunes bleak unless Oshiomhole resigns, South-South aggrieved aspirants insist Kwara people planning Saraki’s retirement from politics — Oshiomhole David Mark’s daughter dumps PDP for APGA As President, I’ll make difficult decisions to fix Nigeria: Atiku APC threatens to expel Okorocha’s son-in-law, Abe, Shittu, others Minister expresses worry over 2.5m malnourished children in Nigeria APC appoints Peace and Reconciliation Committees Air Force hits Boko Haram workshop, staging post Chicago hospital shooting leaves 4 dead, including police officer and gunman Three arrested in Australia after 'ISIS-inspired' terror plot foiled

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (422,579 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (390,703 views) Shameless Genevieve Nnaji exposes breasts in public (323,789 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (272,388 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (244,753 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (227,777 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (209,539 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (191,094 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (176,419 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (168,872 views) Lagos plane crash: Journalist releases victims’ names (165,449 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (152,282 views)

 

Zenith Zero Balance First Bank chat banking

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (74) Business & Economy (3,801) Business Verdict (54) Columnists (964) Complaints & Requests (95) Enterprise & Opportunities (208) Entertainment (568) Features (670) Global Business Monitor (311) International (2,706) Interview (167) Live Commentary (28) Love Matters (146) Maggie's Blog (38) News (40,683) Opinion (1,145) Pidgin (13) Politics (7,804) Religion (903) Sports (1,780) Stock Watch (35) AMA & Al Jazeera Global Update

 

 

 

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera