Power to the consumer: Nigeria’s first consumer review platform launched

Posted by News Express | 9 November 2015 | 3,220 times

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Nigeria’s first consumer review platform has been launched. The web platform, haveyoursay.ng, which was launched in Abuja on Sunday, November 8, 2015, provides a forum for users of services and products in Nigeria to review and share their experiences online. 

The CEO of Peach Communications, Mr Julius Ogunro, said the idea behind the web platform was to give Nigerian consumers power by having their voices heard on the quality of goods and services offered in the country.

“We want consumers to exercise more powers over their shopping experience, believing that that will make providers of services take them more seriously if they know that the consumer can easily share his or her experience online, which may affect how other potential consumers perceive that outfit,” he said.

He further explained: “I hear a lot of stories from my friends, associates and family members about the quality of services offered in the country.  Some are very pleased with a particular kind of food, or a service provided by a restaurant, airline or bank, so much so that they cannot wait to share that experience with others.

“Others don’t have such a pleasant experience and complain and grumble but feel powerless to do anything about it.

“With haveyoursay.ng, there is now a comprehensive platform for a conversation about services and products offered in Nigeria. The website is easy to use and the content is user-generated,” he said.

Mr Ogunro added that the platform will be useful to consumers by providing rich and reliable information about services provided by the government and companies in all sectors, including: financial services, food and beverages, airlines, telecoms, schools, religious organisations, NGOs, media, hotels, as well as reviews on promos, events, shows and competitions.

This rich database of information, according to him, will help consumers make better choices about who, where and what to patronise as well as put providers of services on their toes.

•Photo shows Julius Ogunro. 


Source: News Express

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