NewsExpress advert FCMB banner
SkyeXperience: Aligning memorable experience with customer’s lifestyle

By News Express on 01/03/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 279

•Skye Bank GMD/CEO Tokunbo Abiru
•Skye Bank GMD/CEO Tokunbo Abiru

SkyeXperience: Aligning memorable experience with customer’s lifestyle

The Group Managing Director/CEO, Skye Bank Plc, Mr. Tokunbo Abiru, has re-emphasised the bank’s commitment to providing its online stakeholders with accurate, relevant and timely information at all times. The campaign is one of the strategic efforts in this direction.

Mr. Abiru stated this while reacting to the bank’s performance at the Web Jurist Awards, noting that, “industry leadership in the digital space” is one of Skye Bank’s value propositions to its customers and as such our digitisation initiative and journey is intended to instill a memorable experience that aligns with the lifestyle of our online customers.”

Skye Bank Plc has continued to ride high on its recently unveiled campaign tagged “You are in Control”. Launched about two months ago, the TVC is designed to leverage the bank’s robust, onmi-channel SkyeXperience platform and reinforce its growing pedigree in the use of technology in superseding the expectations of its growing customer base.

The campaign which has been controlling the airwaves in the last two months, reinforces the ethos of the business truism, “Customer is King”. “You are in Control” as the theme, recognises the position of the bank’s customers as the new power point in moving the bank to its next level in service and products development aimed at delighting the customers. 

Opening with fascinating cartoon animation frames, the TVC commences on an aspirational note, “Imagine a bank that allows you to bank; when, where and how you want to, no matter the device you use”, it flows into a family setting denoting that the tech enabled multi services platform could be used for a variety of reasons by different classes of customers while ensuring speed, accuracy and security.

“With SkyeXperience, you’re in control of your banking needs”, the campaign admonishes while encouraging target audience to enjoy the future benefits of smart living and seamless banking today. The campaign described as a compelling narrative in consumer lifestyle, serves the dual purpose of corporate and products advertising. It provides users the opportunity of a single sign-in into multi platform of products.

According to Otunuga Oladipo, a webmaster and customer of the bank, the bank is not only looking up with the campaign but has also emerged in a pivot position to dictate the pace in the industry in the use of technology with a face. Customers like it the more as it unequivocally put the customer in the control position. “People love power and the recognition too, these work perfectly for the bank in delighting its customers as a futuristic brand,” Oladipo said.

Olalekan Ajayi, is an undergraduate with the National Open University, though does not currently bank with Skye Bank, but he is thrilled with the bank’s exploits in the industry especially it’s renewed pace of advancement. “In my estimation, the bank is going places, its use of technology in service delivery with the customers being the focal point, serves as a great buy-in for the customers and intended target audience. When the need arises, I wouldn’t mind joining its teaming customers,” said Ajayi. 

Findings reveal the SkyeXperience app which is available on Google play store and Apple store have both witnessed an upsurge in downloads of Skye Bank’s internet banking application translating that the campaign is gaining momentum by the day.

According to Nduneche Ezurike, Head, Strategic Brand Management, Skye Bank, had explained at the formal launch that SkyeXperience platform is different from others in the market. “The omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone,” he said.

Nduneche further explained that brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. Hence, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he further explained.

Also finding expression for the campaign, Skye Bank freshly emerged with double awards at the recently held Philips Consulting Web Jurist Awards with bank’s website carting home the “Web Content” and “Accessibility” awards beating top contenders.

Skye Bank Plc., one of the leading banks in Nigeria and also a pioneer in electronic banking, embraced technology in service delivery at inception and has consistently applied it to the delight of its customers. The bank provides convenient and innovative electronic banking products and services to drive customer satisfaction, business growth and seamless management of business processes. It also ensures high level of security to ensure its customers are protected. The bank’s wide range of electronic channels and solutions – ATM, PoS, web, mobile and internet banking, are efficient and top rate.

Source News Express

Posted 01/03/2018 11:21:06 AM


Share on facebook Yahoo mail icon Gmail icon Share on Google+



REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...


You may also like...
IPOB plans global protests for Kanu’s release, to...

Twist in the tale: Northern delegates back out...

2015: Stakeholders adopt Governor Akpabio as Senator

2015 Presidency: Buhari’s choice of Osibajo as running...

South West cement dealers vote for Dangote’s 3X,...

Lagos moves to solve Apapa traffic wahala, begins...

Military Pensions Board to conduct verification for pensioners...

Hijab: Religious crisis looms in Osun

No plan to register northerners —Imo Govt •Demands...

Cameroon’s military to the rescue as contractors abandon...

Court orders Police to unfreeze Peace Corps accounts...

Bayelsa Polls: PDP holds ward congresses


Latest News Buhari leads heavyweights to Kano for Dangote’s daughter’s wedding Herdsmen occupy 3 Delta communities NJC appoints 60 judges for 25 states + Names of the judges Air hostess dies after falling from plane EXCLUSIVE: Buhari, National Assembly leaders strike deal on 2018 Budget 100 arrested over Ojota Lagos violence FG sets up National Food Security Council, appoints members Petroleum Industry Bill ready for presidential assent by end-March — Committee Chairman Oil prices jump, Brent hits approximately $70 Lagos Land Use Charge review a plus to the people, says NIM Russia, U.S. to hold joint test flight to moon in 2019 Violence erupts in Madrid over African migrant’s death


Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (331,856 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (324,425 views) Shameless Genevieve Nnaji exposes breasts in public (260,086 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (213,882 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (197,685 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (192,002 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (167,305 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (150,092 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (142,873 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (132,769 views) Lagos plane crash: Journalist releases victims’ names (132,286 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (125,588 views)


Categories Advertorials (3) African Press Organisation (81) Art & Literature (34) Business & Economy (2,968) Business Verdict (36) Columnists (813) Complaints & Requests (94) Enterprise & Opportunities (206) Entertainment (455) Features (552) Global Business Monitor (237) International (1,851) Interview (145) Live Commentary (28) Love Matters (114) News (33,658) Opinion (894) Pidgin (10) Politics (4,615) Religion (700) Sports (1,456) Stock Watch (28) AMA & Al Jazeera Global Update





Football Highlight -- BARCELONA - CHELSEA 3:0


APO Group Partner




REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

GOCOP Accredited Member

GOCOP Accredited member



Africa Media Agency and Al Jazeera