Fidelity bank banner Bayelsa State banner
SkyeXperience: Aligning memorable experience with customer’s lifestyle

By News Express on 01/03/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 468

•Skye Bank GMD/CEO Tokunbo Abiru
•Skye Bank GMD/CEO Tokunbo Abiru

SkyeXperience: Aligning memorable experience with customer’s lifestyle

The Group Managing Director/CEO, Skye Bank Plc, Mr. Tokunbo Abiru, has re-emphasised the bank’s commitment to providing its online stakeholders with accurate, relevant and timely information at all times. The campaign is one of the strategic efforts in this direction.

Mr. Abiru stated this while reacting to the bank’s performance at the Web Jurist Awards, noting that, “industry leadership in the digital space” is one of Skye Bank’s value propositions to its customers and as such our digitisation initiative and journey is intended to instill a memorable experience that aligns with the lifestyle of our online customers.”

Skye Bank Plc has continued to ride high on its recently unveiled campaign tagged “You are in Control”. Launched about two months ago, the TVC is designed to leverage the bank’s robust, onmi-channel SkyeXperience platform and reinforce its growing pedigree in the use of technology in superseding the expectations of its growing customer base.

The campaign which has been controlling the airwaves in the last two months, reinforces the ethos of the business truism, “Customer is King”. “You are in Control” as the theme, recognises the position of the bank’s customers as the new power point in moving the bank to its next level in service and products development aimed at delighting the customers. 

Opening with fascinating cartoon animation frames, the TVC commences on an aspirational note, “Imagine a bank that allows you to bank; when, where and how you want to, no matter the device you use”, it flows into a family setting denoting that the tech enabled multi services platform could be used for a variety of reasons by different classes of customers while ensuring speed, accuracy and security.

“With SkyeXperience, you’re in control of your banking needs”, the campaign admonishes while encouraging target audience to enjoy the future benefits of smart living and seamless banking today. The campaign described as a compelling narrative in consumer lifestyle, serves the dual purpose of corporate and products advertising. It provides users the opportunity of a single sign-in into multi platform of products.

According to Otunuga Oladipo, a webmaster and customer of the bank, the bank is not only looking up with the campaign but has also emerged in a pivot position to dictate the pace in the industry in the use of technology with a face. Customers like it the more as it unequivocally put the customer in the control position. “People love power and the recognition too, these work perfectly for the bank in delighting its customers as a futuristic brand,” Oladipo said.

Olalekan Ajayi, is an undergraduate with the National Open University, though does not currently bank with Skye Bank, but he is thrilled with the bank’s exploits in the industry especially it’s renewed pace of advancement. “In my estimation, the bank is going places, its use of technology in service delivery with the customers being the focal point, serves as a great buy-in for the customers and intended target audience. When the need arises, I wouldn’t mind joining its teaming customers,” said Ajayi. 

Findings reveal the SkyeXperience app which is available on Google play store and Apple store have both witnessed an upsurge in downloads of Skye Bank’s internet banking application translating that the campaign is gaining momentum by the day.

According to Nduneche Ezurike, Head, Strategic Brand Management, Skye Bank, had explained at the formal launch that SkyeXperience platform is different from others in the market. “The omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone,” he said.

Nduneche further explained that brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. Hence, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he further explained.

Also finding expression for the campaign, Skye Bank freshly emerged with double awards at the recently held Philips Consulting Web Jurist Awards with bank’s website www.skyebankng.com carting home the “Web Content” and “Accessibility” awards beating top contenders.

Skye Bank Plc., one of the leading banks in Nigeria and also a pioneer in electronic banking, embraced technology in service delivery at inception and has consistently applied it to the delight of its customers. The bank provides convenient and innovative electronic banking products and services to drive customer satisfaction, business growth and seamless management of business processes. It also ensures high level of security to ensure its customers are protected. The bank’s wide range of electronic channels and solutions – ATM, PoS, web, mobile and internet banking, are efficient and top rate.

Source News Express

Posted 01/03/2018 11:21:06 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
UK firm stakes $50 million on Nigerian beverage...

Man pays N42m tithe to Benue church

2 days to 2013 South Africa Cup of...

IGP appoints Force Gender Adviser, promises ends of...

Banks in Britain, US ban Bitcoin buying with...

Military seeks Review of Armed Forces Law

Nigeria, China in $2b cotton deal

Africa Cup of Nations prize money soars

APGA’s misfortunes spiritual —Founding Chairman

TRY TUKUR FOR ANTI-PARTY ACTIVITIES —New PDP •Explains...

APC South-East inaugurates interim executive committees

Police sanction 16 personnel for professional misconduct

 

Latest News 18-year-old boy rapes 7 Ekiti Varsity students Communications Minister, Adebayo Shittu, in certificate scandal Lawyer ambushes Python Dance 3 in court •Sues Buhari, Buratai, Malami, others Buhari, governors may clash with Tinubu over Ambode Oshiomhole, APC bow to governors, make U-turn on indirect primaries Delta establishes 6 IDP camps •To forward 2019 budget proposals to DTHA soon Southern, Northern leaders express fears over 2019 polls Plateau women protest half naked over military action Businessman sentenced 140 years for forging foreign cheques Stella Oduah dumps APGA, announces return to PDP Have we ever met before? Buhari asks new DSS boss Renewed attack in Nasarawa leaves 7 dead

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (395,103 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (376,062 views) Shameless Genevieve Nnaji exposes breasts in public (307,664 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (250,130 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (231,647 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (221,331 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (199,546 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (181,179 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (165,265 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (163,133 views) Lagos plane crash: Journalist releases victims’ names (157,825 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (146,645 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (62) Business & Economy (3,613) Business Verdict (52) Columnists (932) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (547) Features (652) Global Business Monitor (301) International (2,415) Interview (164) Live Commentary (28) Love Matters (143) News (39,022) Opinion (1,108) Pidgin (11) Politics (6,663) Religion (869) Sports (1,697) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

I am Imo State's New Governor -- Okorocha's son-in-law Uche Nwosu...

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement