Fidelity bank banner Bayelsa State banner
SkyeXperience: Aligning memorable experience with customer’s lifestyle

By News Express on 01/03/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 407

•Skye Bank GMD/CEO Tokunbo Abiru
•Skye Bank GMD/CEO Tokunbo Abiru

SkyeXperience: Aligning memorable experience with customer’s lifestyle

The Group Managing Director/CEO, Skye Bank Plc, Mr. Tokunbo Abiru, has re-emphasised the bank’s commitment to providing its online stakeholders with accurate, relevant and timely information at all times. The campaign is one of the strategic efforts in this direction.

Mr. Abiru stated this while reacting to the bank’s performance at the Web Jurist Awards, noting that, “industry leadership in the digital space” is one of Skye Bank’s value propositions to its customers and as such our digitisation initiative and journey is intended to instill a memorable experience that aligns with the lifestyle of our online customers.”

Skye Bank Plc has continued to ride high on its recently unveiled campaign tagged “You are in Control”. Launched about two months ago, the TVC is designed to leverage the bank’s robust, onmi-channel SkyeXperience platform and reinforce its growing pedigree in the use of technology in superseding the expectations of its growing customer base.

The campaign which has been controlling the airwaves in the last two months, reinforces the ethos of the business truism, “Customer is King”. “You are in Control” as the theme, recognises the position of the bank’s customers as the new power point in moving the bank to its next level in service and products development aimed at delighting the customers. 

Opening with fascinating cartoon animation frames, the TVC commences on an aspirational note, “Imagine a bank that allows you to bank; when, where and how you want to, no matter the device you use”, it flows into a family setting denoting that the tech enabled multi services platform could be used for a variety of reasons by different classes of customers while ensuring speed, accuracy and security.

“With SkyeXperience, you’re in control of your banking needs”, the campaign admonishes while encouraging target audience to enjoy the future benefits of smart living and seamless banking today. The campaign described as a compelling narrative in consumer lifestyle, serves the dual purpose of corporate and products advertising. It provides users the opportunity of a single sign-in into multi platform of products.

According to Otunuga Oladipo, a webmaster and customer of the bank, the bank is not only looking up with the campaign but has also emerged in a pivot position to dictate the pace in the industry in the use of technology with a face. Customers like it the more as it unequivocally put the customer in the control position. “People love power and the recognition too, these work perfectly for the bank in delighting its customers as a futuristic brand,” Oladipo said.

Olalekan Ajayi, is an undergraduate with the National Open University, though does not currently bank with Skye Bank, but he is thrilled with the bank’s exploits in the industry especially it’s renewed pace of advancement. “In my estimation, the bank is going places, its use of technology in service delivery with the customers being the focal point, serves as a great buy-in for the customers and intended target audience. When the need arises, I wouldn’t mind joining its teaming customers,” said Ajayi. 

Findings reveal the SkyeXperience app which is available on Google play store and Apple store have both witnessed an upsurge in downloads of Skye Bank’s internet banking application translating that the campaign is gaining momentum by the day.

According to Nduneche Ezurike, Head, Strategic Brand Management, Skye Bank, had explained at the formal launch that SkyeXperience platform is different from others in the market. “The omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone,” he said.

Nduneche further explained that brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. Hence, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he further explained.

Also finding expression for the campaign, Skye Bank freshly emerged with double awards at the recently held Philips Consulting Web Jurist Awards with bank’s website www.skyebankng.com carting home the “Web Content” and “Accessibility” awards beating top contenders.

Skye Bank Plc., one of the leading banks in Nigeria and also a pioneer in electronic banking, embraced technology in service delivery at inception and has consistently applied it to the delight of its customers. The bank provides convenient and innovative electronic banking products and services to drive customer satisfaction, business growth and seamless management of business processes. It also ensures high level of security to ensure its customers are protected. The bank’s wide range of electronic channels and solutions – ATM, PoS, web, mobile and internet banking, are efficient and top rate.

Source News Express

Posted 01/03/2018 11:21:06 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Court quashes extradition proceedings, arrest warrant against Kashamu...

Group lauds Cameron for statement on corruption, demands...

Igbo marginalisation: Ngige clears Buhari

2015 polls: INEC begins issuance of PVCs in...

Boko Haram gives condition to release Chibok girls...

Tight security as Ghana swears in President Mahama...

Pharmacists Council seal off 234 illegal patent medicine...

Shell blames Nigeria for woes amid sharp decline...

Reject gunshot victims and get jailed, police warn...

Southwest records lowest road accidents in Nigeria -...

EFCC arraigns Ex-NIMASA DG, 9 others for alleged...

Enyimba Reading Festival holds June 16; facilitator speaks...

 

Latest News 2018 Budget Cuts: South East, Niger Delta worst hit My imprisonment story: Judge jailed me because I refused to give him bribe — Uwazuruike 2019: PDP woos Obasanjo Tough contest for seven key offices as APC holds convention Army kills 7 Boko Haram terrorists, recovers weapons in Borno Ohanaeze demands immediate release of Senator Abaribe by DSS Buhari reinstates 3 suspended permanent secretaries 2 toddlers drown in Jigawa pond Negotiations for Chibok/Dapchi girls release stalled Buhari appoints 4 CBN Non-Executive Directors, others EFCC receives 654 petitions from Edo, Delta, Ondo Osinbajo launches tech hub, says Nigeria future in technology

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (352,825 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (352,522 views) Shameless Genevieve Nnaji exposes breasts in public (280,753 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (230,475 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (209,327 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (209,205 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (182,127 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (164,303 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (154,079 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (148,911 views) Lagos plane crash: Journalist releases victims’ names (144,098 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (135,834 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (50) Business & Economy (3,265) Business Verdict (44) Columnists (871) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (506) Features (607) Global Business Monitor (284) International (2,050) Interview (155) Live Commentary (28) Love Matters (124) News (36,431) Opinion (1,005) Pidgin (10) Politics (5,316) Religion (772) Sports (1,559) Stock Watch (30) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Argentina vs Croatia Goals

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement