Fidelity bank banner Bayelsa State banner
Skye Bank releases new TV commercial highlighting the importance of consumer power in modern marketing

By News Express on 22/11/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 689


Skye Bank Plc has released a new television commercial designed to leverage its robust, onmi-channel SkyeXperience platform to reinforce its pedigree as leader in the use of technology to facilitate financial services transactions.

Themed “You are in Control,” the new television commercial leverages the uniform experience of Skye Bank’s internet banking application to point the way forward for customers who desire speed, convenience and security in a market where app experiences vary across devices of desktops, tablets and mobile.

Speaking on the new campaign, Head Strategic Brand Management, Skye Bank Plc, Mr. Nduneche Ezurike, said that the SkyeXperience TV commercial is a compelling narrative in consumer lifestyle focusing on the middle, upper and SME segment of the market.

He said the key value of the SkyeXperience platform that differentiates it from others in the market is its omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone.

Justifying the theme for the commercial, Ezurike said the age of Consumerism has ensured that organisations and brands are now owned by the consumers as a result of which it has become important to ensure that platforms, channels and engagement processes are designed to give premium to those for whom the brand exists.

“Organisations have lost the sole power to build brands. Brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. For this reason therefore, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he stated

Ezurike noted that rather than the usual shared values advertising wherein the institution seeks consumer connection by brandishing its corporate values, SkyeXperience focused on a “personal benefits advertising” which focuses on individual gains of each and every customer how to reach out and empower the consumer regardless of his operating environment.

He also stated that though the television commercial is a product advert material, the communication was designed to double as a product-led corporate advertising material wherein the producers are able to fuse corporate narratives with the values of product marketing.

On how the commercial was produced, Ezurike revealed that the advert material was a product of internal crowd sourcing, which was coordinated by the Marketing Communication team of the bank, emphasising that “there is no greater form of creativity or innovation that can be greater than the coordinated ideas of over 5,000 staff who interact with millions of customers across the country.”

Skye Bank has been known for pioneering great advertising especially in the area of Sonic branding; such materials as “HakunaMatata”, “Saying Yes”, are some previous memorable campaigns driven by the bank.

Source News Express

Posted 22/11/2017 2:32:21 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Femi Fani-Kayode vs Bianca Ojukwu •Did FFK rape...

Consumers protest impending hike in electricity tariff

Army launches special operation to end Southern Kaduna...

Nigerians need 3m cooking gas cylinders annually —...

NUT begs Amosun to reinstate dismissed teachers

The Truth about the Federal Government of Nigeria’s...

Foreign investors dump Nigeria for Kenya

Passengers stranded at Kaduna airport as airlines insist...

Oyo council poll to hold in spite of...

Gunman kills 7, injures 12 in Southern Kaduna...

Buhari leaves for London for medical treatment

NBC sweeps Web Jurist Awards

 

Latest News 2019: Atiku shuts down Yola APC a dying party swimming in corruption — Secondus •Promises Tsunami in the weeks ahead It’s payback time for Turaki’s loyalty, says Bauchi State PDP 431 Pharmaceutical shops sealed in Imo How ex-IGP Ibrahim Coomassie ordered my arrest, imprisonment in Kirikiri Prison – Shehu Sani Fire guts main market in Jos, razes 217 shops Ekiti Election: Oshiomhole exceeded expectations in his first national assignment as APC Chairman — Senator Alimikhena Adegboruwa weighs options as Joe Igbokwe eats the humble pie Kano has over 3 million out of school children – Ganduje UK to assist INEC deliver credible, free and fair polls in 2019 We have not suspended issuance of cards — NIMC Police to support Eko Disco on debt recovery

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (363,528 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (359,175 views) Shameless Genevieve Nnaji exposes breasts in public (287,586 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (235,982 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (215,330 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (212,969 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (187,072 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (169,028 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (156,576 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (153,301 views) Lagos plane crash: Journalist releases victims’ names (148,084 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (139,187 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (52) Business & Economy (3,364) Business Verdict (48) Columnists (890) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (516) Features (616) Global Business Monitor (286) International (2,156) Interview (158) Live Commentary (28) Love Matters (127) News (37,333) Opinion (1,024) Pidgin (10) Politics (5,638) Religion (788) Sports (1,612) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Nigerian detainees send SOS from Osama prison

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement