Fidelity bank banner Bayelsa State banner
Advertising community gathers for launch of Bel-Molokwu’s book

By News Express on 14/11/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 665


The Nigerian advertising community would gather Thursday, November 16 to an intellectual feast in celebration of the presentation of a significant work on advertising by the second Registrar of the Advertising Practitioners Council of Nigeria, Dr Josef Bel-Molokwu.

Information and Culture Minister Alhaji Lai Mohammed is billed as a special guest of honour at the event that Chief Olu Falomo, Chairman, Reckitt Benckiser and past chairman of APCON, would chair. APCON Registrar/CEO, Alhaji Garba Bello Kankarofi, would be the chief host.

Mac Ovbiagele, APCON fellow and eminent advertising professional, would lead other advertising specialists, scholars, teachers, leading advertisers, business and media leaders at the event.

The launch would hold at the National Theatre, Iganmu, Lagos.

Bel-Molokwu, a Senior Fellow at the School of Media and Communication, Pan Atlantic University, says that his book, A Trilogy of Advertising: The Profession, The Practice, The Philosophy, seeks to “expand the cache of Nigerian advertising literature”.

A Trilogy of Advertising “is designed as a broad spectrum repertoire to serve all readership needs: studentship, scholarship, teaching, research, hands-on practice”.

A renowned scholar, Bel-Molokwu had previously authored five books on advertising. They include Business Communication Theory and Practice (1997), Advertising in Nigeria: Some Fundamental Issues (1997), co-edited with Dozie Obiaku, Principles of Advertising (1999) and Introduction to Mass Communication (including New Media) in Study Manual for the Advertising Professional Examination (2012).

Josef Bel-Molokwu won departmental and faculty best graduating student prizes in 1973 at the University of Nigeria, Nsukka. He was editor of The Renaissance, editor-in-chief and managing director of three newspaper houses and worked in advertising. He was the second Registrar/Chief Executive of APCON and has since leaving APCON served as a consultant to the industry as well as a teacher at the School of Media and Communication, Pan Atlantic University.

Source News Express

Posted 14/11/2017 7:32:55 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Why Ibori’s release from prison was celebrated, By...

PDP a nuisance; it can’t provide virile opposition...

Villagers battle kidnappers, foil attempt to abduct a...

Buhari disappoints supporters

Pensioners storm Abia govt house over unpaid pension...

Senate to Presidency: Expedite action on release of...

Meningitis: WHO agrees to provide Kaduna with medical...

Foreigner arrested over illegal mining in Ogun

I’m too old to be governor: El-Rufai

I am not desperate for power — Ex-Reps...

Yuletide: Imo Transport Company maps out safety strategies...

InterContinental (world’s third-biggest hotel chain) quits Nigeria

 

Latest News Nigerian rights group proposes agenda for permanent peace in the Middle East •Details of its “two-lands-in-one-state” solution Rescue team vows to find body of missing Army General 2019: Lagos APC ward chairmen endorse Sanwo-Olu No peace as long as any section of Nigeria is being treated as second class citizens — Turaki Widow bites 8-year old house help, lands in police net Why Gov. Yari cannot anoint a successor, By Ahmed A. Ahmed APC shifts presidential primary Ghana to deport 72 Nigerian ladies Day Delta Central stood still for Okowa, PDP LG Chairman escapes kidnap as bandits abduct 7 in Zamfara Osun election: APC blasts PDP for claiming victory 2019: Bauchi Govt. dismisses Pate’s claims, defends State APC’s adoption of Gov. MA Abubakar, President Buhari

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (396,761 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (376,862 views) Shameless Genevieve Nnaji exposes breasts in public (308,665 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (250,719 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (232,420 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (221,719 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (200,174 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (181,739 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (165,822 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (163,415 views) Lagos plane crash: Journalist releases victims’ names (158,215 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (146,950 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (63) Business & Economy (3,626) Business Verdict (52) Columnists (933) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (547) Features (653) Global Business Monitor (301) International (2,432) Interview (165) Live Commentary (28) Love Matters (144) News (39,097) Opinion (1,110) Pidgin (11) Politics (6,726) Religion (872) Sports (1,703) Stock Watch (34) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Anthony Joshua vs Alexander Povetkin: Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement