Fidelity bank banner Bayelsa State banner
Google becomes world’s most valuable brand

By News Express on 02/02/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 1,063


Google has become the world’s most valuable brand, taking the reigns from Apple, independent consultancy Brand Finance announced Wednesday in its Global 500 report.

The search engine’s brand value rose 24 percent to $109.5 billion in this year’s report, from $88.2 billion last year.

The company “enables the world’s biggest brands reach their customers and build their own brand equity (through search and advertising respectively),” the report said.

“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” it added.

Apple’s brand value fell 27 percent to $107.1 billion from $145.9 billion in the 2016 report; thus losing its lead as the most valuable brand – a title it held since 2011.

The tech giant’s “evangelists are beginning to lose their faith. The snaking queues of early adopters have shrunk almost to the point of invisibility,” the report noted.

“Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline,” it added.

The report also stressed that the Apple brand “has lost its luster and must now compete” with Chinese smartphone manufacturers like Huawei and OnePlus, in addition to its traditional South Korean rival Samsung.

Amazon retained third place on the list with $106.4 billion, despite increasing its brand value by 53 percent from last year.

“Amazon has stated it will create 100,000 jobs in the U.S. over the next 18 months.
Such confidence suggests that Amazon may well see a new brand at the top of the Brand Finance Global 500 in 2018,” the report said.

Brand value is calculated by scaling a company from 0 to 100, based on its emotional connection, financial performance, sustainability, and taking current and future revenues of the company into account, on top of its core businesses, licensing agreements and portfolio management. (Anadolu Agency)

Source News Express

Posted 02/02/2017 3:48:14 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Why I took to crime — Billionaire kidnap...

SPDC declares force majeure on Forcados exports

Husbands, wives told to expect challenges —and how...

Aregbesola orders Osun College of Education to conduct...

EFCC taunts Fayose on Twitter, warns of imminent...

World Cup danger signals: Tension in Eagles camp...

Saraki Congratulates re-elected NGE President Funke Egbemode

Newswatch: JIMOH IBRAHIM CUTS SALARIES BY 50%

Health workers suspend nationwide strike

2019: Shittu chairs Buhari/Osinbajo re-election committee

Abducted Dapchi Christian girl Leah Sharibu escapes from...

South East activists query Obiano’s $50,000 and car...

 

Latest News I won’t disappoint Ekiti people — Fayemi •Receives certificate of return Katsina flood: Corpse of missing bride recovered in Niger Republic Workers to know new minimum wage in August, says TUC Military arrests 7 more suspects over Plateau killings No plan to attack Cross River community, says Miyetti Allah FG presents ‘Nigeria Air’ to investors, partners Abeokuta Flood: Amosun deploys cabinet members to join in clearing exercise NBC to impose higher sanction on Ekiti Broadcasting Service Obama urges Africa to do more to stem brain drain Insurance coy sued over alleged failure to pay N3m claims Reps seek reversal of Ibadan Electricity Company’s directors’ suspension Monarchs, PGs, stakeholders endorse Anambra lawmaker for second tenure

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (362,199 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (358,500 views) Shameless Genevieve Nnaji exposes breasts in public (286,873 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (235,372 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (214,644 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (212,607 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (186,592 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (168,517 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (156,322 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (152,765 views) Lagos plane crash: Journalist releases victims’ names (147,654 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (138,868 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (52) Business & Economy (3,350) Business Verdict (45) Columnists (886) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (516) Features (614) Global Business Monitor (285) International (2,139) Interview (157) Live Commentary (28) Love Matters (127) News (37,236) Opinion (1,024) Pidgin (10) Politics (5,601) Religion (783) Sports (1,612) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

FRANCE vs CROATIA 4-2 Highlights & Goals 2018

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement